CONTAMINATION COSTS US ALL
"Who cares? It all just goes to landfill anyway doesn't it?"
Client: City of Ballarat
Project: Contamination Costs Us All. 3 part series.
Producer: Far Flung Films
- 16:9 YouTube 1 min 52 sec
- 9: 16 Socials. 37 Sec
- 4:1 Ultra wide for APCO GoBoards. 15 Sec
No, it doesn't! This is a campaign for the City of Ballarat to educate residents on avoiding contaminating their yellow mixed recycling bin with incorrect items such as soft plastics and electronic waste. The recycling area is plagued by persistent misinformation in the community so we targeted that element directly. Once again we used some humour coupled with split screen techniques to lift the veil on the recycling processing system and show the cost of contamination - in particular the fact that real humans have to remove contamination by hand.
Deliverables included 16:9 YouTube, 9:16 Socials and an ultra wide 4:1 aspect clip for large GoBoard screens at APCO service stations.
